Types of Digital Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Email marketing
- Influence Marketing
- Viral Marketing
- Mobile Advertising
People think that digital marketing includes content marketing, social media marketing and all that but in reality, it is not true. We can do digital marketing online and offline and it mostly only happens with online marketing strategies. If you are wondering why digital advertising is so effective now, read on. Let's check it out!
Search Engine Marketing (SEM)
We will start with SEM, which usually includes PPC, Adwords and a free search traffic that will decorate traffic. Bringing traffic through organic search is no easy task. SEM is a type of paid version that requires a set of keywords in search engines. Bidding process functions eventually include complex algorithms but can drive quality traffic to your website.
Search Engine Optimization (SEO)
SEO is the science and art of making your web pages rank ranked # 1 physically in the SERP. It is a process of getting quality traffic from a search engine (like Google and Bing). Without SEO, it is difficult to find your result with a search engine.
Some good practice tipsPage usage, Off-page performance, relevant keyword research, meta title, meta description, low upload speed and quality duplication.
Social Media Marketing (SMM)
Simply put, SMM enhanced the transparency and the logical impact on great customer care, customer engagement and fun fun through the social media platform. You can run any type of promotional media like Facebook, Twitter, LinkedIn, Instagram, Snapchat or YouTube and direct your audience directly to the website. When you share valuable content and simultaneously reach a target audience on social media, B2C companies stand to gain the most.
Content Marketing
It's a sales technique that should be valuable, relevant and consistent and focuses on creating a piece of content quality for your users that helps turn sales and traffic into a success. As a content marketer, always keep in mind about your target audience. Track down and understand your customer's needs and hear customer feedback in comments.
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It's the kind of direct advertising that will help during the holiday sales, sending information and providing customer email services and products. Email marketing strategy requires creating an eye-catching template through email marketing tools. It maximizes contact with your buyer even after their book purchase.
Influence Marketing
This kind of influencer marketing became popular in recent years, such as Instagram and YouTube in partnership. It's a great way to reach your target audience through influencers already accessing the Internet. The main purpose of this marketing is the opportunity to turn some of their biggest followers into leads in your business and find the right influencer.
Viral Marketing
Viral marketing is a clever way to communicate and allows for a great challenge in website marketing in the short term. It is a process for online content producers who collect, promote social media or promote themselves by sharing content about your product or services.
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